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Writer's pictureLex Oswin

Essential Marketing Resources for New Business Owners

Updated: Aug 27


Marketing Resources for Business Owners by Lex Digital Marketing

Here’s a list of popular and user-friendly apps and tools that can help new business owners manage various aspects of their business efficiently:


Graphic Design


  1. Canva:

    • User-friendly design platform for creating social media graphics, posters, presentations, and more.

    • Website: Canva

    • App: Available on iOS and Android

  2. Adobe Spark:

    • Easy-to-use design tools for creating social media posts, graphics, and web pages.

    • Website: Adobe Spark

    • App: Available on iOS and Android


Video Editing


  1. CapCut:

    • Powerful and easy-to-use video editing app with various features and effects.

    • Website: CapCut

    • App: Available on iOS and Android

  2. InShot:

    • A versatile video editor and maker with tools for trimming, merging, and adding music.

    • Website: InShot

    • App: Available on iOS and Android


Social Media Scheduling


  1. Buffer:

    • Schedule posts, analyze performance, and manage multiple social media accounts.

    • Website: Buffer

    • App: Available on iOS and Android

  2. Hootsuite:

    • Manage and schedule social media posts, track performance, and engage with your audience.

    • Website: Hootsuite

    • App: Available on iOS and Android


Analytics and Insights as Marketing Resources


  1. Google Analytics:

    • Track and analyze website traffic and social media performance.

    • Website: Google Analytics

    • App: Available on iOS and Android

  2. Later:

    • Visual social media planner and scheduler with analytics features.

    • Website: Later

    • App: Available on iOS and Android


E-commerce


  1. Shopify:

    • Comprehensive e-commerce platform to create, manage, and grow your online store.

    • Website: Shopify

    • App: Available on iOS and Android

  2. Etsy:

    • Ideal for small businesses and crafters to sell handmade or vintage items.

    • Website: Etsy

    • App: Available on iOS and Android


Project Management


  1. Trello:

    • Simple and intuitive tool for managing projects, tasks, and team collaboration.

    • Website: Trello

    • App: Available on iOS and Android

  2. Asana:

    • Robust project management tool to track tasks, projects, and team performance.

    • Website: Asana

    • App: Available on iOS and Android


Communication


  1. Slack:

    • A popular team communication tool with channels, direct messaging, and integrations.

    • Website: Slack

    • App: Available on iOS and Android

  2. Zoom:

    • Video conferencing app for virtual meetings, webinars, and online collaboration.

    • Website: Zoom

    • App: Available on iOS and Android


By utilizing these popular and easy-to-use tools and marketing resources, new business owners can effectively manage their operations, enhance their online presence, and streamline their workflows.

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